Gambling advertising – new taglines

The National Consumer Protection Framework for Online Wagering - Consistent gambling messaging implementation plan since 30 March 2023, all licensed online wagering service providers and licensed bookmakers in Australia are required to display new nationally consistent gambling messaging about the risks and potential harm from online wagering in all relevant promotional material and advertising across all platforms. The measures were enacted by each state and territory government as at March 2023.

Taglines

The gambling messages consist of 7 taglines that must be used in equal rotation depending on the platform, and replace all previous taglines in all instances where they were required or displayed.

The taglines are:

• Chances are you’re about to lose.

• Think. Is this a bet you really want to place?

• What’s gambling really costing you?

• What are you prepared to lose today? Set a deposit limit.

• Imagine what you could be buying instead.

• You win some. You lose more.

• What are you really gambling with?