Troy Benton

Director of Marketing & Innovation, Tabcorp


Troy Benton is the Director of Marketing & Innovation at Tabcorp, where he oversees brand, advertising, digital, app experiences, sponsorship, and innovation.

Prior to this, he spent 15 years founding and running a New York–based full service digital agency, serving as agency of record for clients including Pepsi, Bacardi, NFL, NBA, and MLB.

More recently, he has consulted to companies such as the AFL and PointsBet

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