Michael Horne
Chief Wagering Officer, Amused Group
Michael Horne is the Chief Wagering Officer at Amused Group and has spent more than 25 years working across the wagering industry, with extensive experience in trading, risk management, product, analytics, and operational leadership.
Having held leadership positions across both operational and strategic functions, Michael has witnessed the industry's evolution from on-course and telephone betting operations to today's highly competitive digital wagering landscape. His background across trading, product, and analytics provides a unique perspective on how customer experience, data, and cross-functional decision-making have become just as critical to success as pricing, risk management, and trading expertise.
As Chief Wagering Officer, Michael oversees a broad range of functions across the wagering business, including trading, analytics, customer operations, safer gambling, and business development. This provides him with a unique perspective on how trading decisions influence not only risk and profitability, but also customer experience, operational performance, and the long-term sustainability of wagering businesses.
A strong advocate for data-driven decision-making, Michael is passionate about ensuring teams have access to the insights, tools, and information required to make better decisions and respond effectively to an increasingly dynamic operating environment. He believes the future success of wagering operators will be shaped by their ability to combine trading expertise, technology, data, and cross-functional collaboration, while continuing to adapt to evolving regulation, taxation, and customer expectations.
