BRONTE CAMPBELL
PRINCIPAL - AP2 ADVISORY
Bronte is a Principal at AP2 Advisory, providing strategic, commercial and regulatory advice in the areas of sport, racing, wagering and media rights. Bronte has extensive knowledge of commercial rights arrangements in racing and sport and has led multiple partnership, media and sponsorship rights processes for AP2's clients. Bronte also provides specialist advice on wagering licensing, technology, business integration, transition planning and corporate strategy.
Prior to joining AP2, Bronte spent five years at Sportsbet in the roles of Head of Sports Partnerships, where he was responsible for the development and management of commercial partnerships with Principal Racing Authorities and Sports Controlling Bodies, and Head of Responsible Gambling, where he was responsible for the development of Sportsbet’s harm minimisation and regulatory response strategies. Before joining Sportsbet, Bronte was a Managing Principal Solicitor at the Victorian Government for Gambling and Liquor Regulation and assisted on various complex major gaming, wagering, liquor and casino licence processes.
