Peter Brown

Founder - Integro Media


Peter is a media, sport and wagering industry professional with over 25 years of experience. Prior to Integro Media, Peter trained as a chartered accountant at E&Y, and has held key executive roles as CFO, COO, and senior leadership positions with the National Rugby League (NRL), Sky Channel, Tabcorp/Tatts (merger), and United Technologies.

Peter is at the forefront of AI and short form video content creation, refreshing and rethinking ways rights holders can unlock content potential and generate new revenue streams (across all forms of media and social media platforms). Peter has provided strategic guidance on media rights and AI content deals in the Asia Pacific, USA, & European markets.

When he is not squinting at data driven dashboards, or wielding an AI content wand, Peter enjoys spending time with family and is an avid sports and racing fan, especially of the mighty Penrith Panthers, the Sydney Swans, and the legendary Reds premier league team – Liverpool FC

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