Peter Campbell
Chief Executive Officer - Racing.com Media Pty Ltd
Peter Campbell is the inaugural CEO of Racing.com Media Pty Ltd (RDCM), an organisation created by Racing Victoria (RV) to lead and steer its industry leading media assets under one aggregated corporate structure. RDCM includes Racing.com (broadcast and digital), publications Best Bets & Winning Post, Thoroughbred Racing Productions (responsible for the production of all 720 annual Victorian and South Australian race meetings), and Racing Photos. RDCM also manages RV’s key domestic and international media and broadcast distribution partnerships including those with Seven West Media, SKY Racing, Foxtel Group (including Kayo), Telstra, Gravity Media, SIS, and Australia’s premier Wagering Service Providers. The Racing.com broadcast channel is the most widely distributed racing service in Australia available via a dedicated free to air channel (Ch78/68), BVOD (7Plus), STV (Foxtel), OTT (Kayo) and direct to consumer via the Racing.com browser and App digital platform.
Commencing at RDCM in October 2021, Peter was previously the Head of Fox Sports Australia where he was responsible for Fox Sports’ broadcast and digital rights, and commercial and advertising partnerships with Australia’s largest and most successful sports – the AFL, NRL, Cricket Australia, F1, and Supercars. This period at Fox Sports also included the launch of the ground breaking OTT sport streaming service Kayo. Peter was a former Executive Member of the AFL as it’s General Manager of AFL Media (2013-2017) and prior to that Director of Sports & Olympic Games at Foxtel (1999-2013). The time at Foxtel included steering the launch of Fox Footy in 2002, and winning Foxtel’s first sport Logie Award for the Most Outstanding Sport coverage for the 2012 London Olympic Games – the first time every Gold Medal event of the Games were broadcast live into Australian loungerooms and onto smartphones.
A broadcasting career that began working for Southern Cross Broadcasting’s Perth radio stations in 1994, through to the Seven Network’s pan-Asian Australia Television service in 1997 and then to Foxtel in 1999, his time in the Australian media landscape has enabled him to have been involved in some of the most transformational broadcasting deals and consumer shaping advances in sport media consumption and partnership opportunities in Australia.
