Paul Cross
Director, Crossy Consulting
Paul Cross has vast experience in racing, sports, wagering, and media, with more than four decades driving growth, innovation, and international partnerships across some of the industry’s most influential organisations.
In 2025, he founded Crossy Consulting, an advisory firm that helps clients navigate disruption, seize emerging opportunities, and scale in the interconnected world of sport, wagering, and media. His work focuses on unlocking commercial value, shaping strategy, and building market presence on a global stage.
Previously, as General Manager – International at Tabcorp, Paul oversaw its extensive global operations, including Premier Gateway International (PGI) in the Isle of Man and Sky Racing World (SRW) in the United States. Under his leadership, these operations strengthened market reach, deepened cross-border alliances, and delivered significant commercial results.
Paul’s influence extends well beyond executive roles. He has served as Chairman of the Asian Africa Tote Association (AATA) and inaugural Co-Chairman of the World Tote Association (WoTA), shaping policy, fostering industry collaboration, and championing innovation on a worldwide scale.
With experience spanning strategy, regulation, marketing, compliance, finance, and stakeholder engagement, Paul’s passion lies at the intersection of wagering and media—harnessing their combined power to drive revenue growth, enhance customer engagement, and set new industry benchmarks.
