Ben Willis
Managing Director, MyRacehorse Australia
Ben Willis is the Managing Director of MyRacehorse Australia. Since launching in Australia in 2021, Ben has led the platform’s rapid growth across Australia and New Zealand, shaking up the traditional racehorse ownership model by making it accessible to everyday fans through fractional (micro-share) ownership under regulated managed investment schemes.
Under Ben’s leadership, MyRacehorse has brought a new cohort of owners into the sport, with some horses now boasting thousands of micro-shareholders, and delivered standout campaigns that combine industry innovation with a strong commitment to equine welfare. He is a regular commentator on platforms such as RSN and Racing.com, where he shares insights into ownership trends and the future of thoroughbred racing.
Before joining MyRacehorse, Ben held senior marketing roles at Tabcorp, including Head of Marketing for Sky & Content and Senior Marketing Manager - Racing. His earlier career included roles in sponsorship and marketing at National Australia Bank, as well as agency-side experience at Clemenger BBDO.
RWA is the independent peak body for Australian-licensed wagering service providers (WSPs). Members include Australia’s leading WSPs – bet365, Betfair, Pointsbet, Sportsbet and Unibet. Established in 2016, RWA and its members are at the forefront of promoting socially responsible wagering and advocating for increased standards in the sector. Members are bound by a Code of Conduct and must maintain the highest standards of integrity and probity.
Since becoming CEO in 2023, RWA has strengthened unity across the industry, secured $1 million in annual funding for financial counselling services, championed sensible advertising reforms and enhanced consumer protections, and supported the long-term sustainability of the sector.
