Leanne Bats
Head of Digital and Innovation, Sport Waikato
Leanne Bats is a digital strategist and innovation leader shaping the future of sport through technology, fan engagement, and strategic disruption. Currently Head of Digital and Innovation at Sport Waikato, Leanne brings two decades of experience at the intersection of sport, digital transformation, and commercial strategy.
She previously led Web3 and Digital Innovation at New Zealand Rugby, pioneering blockchain, AI, and metaverse initiatives to deepen fan connection with the iconic teams in black. Her influence extends globally—having served as Official Partner ANZ for FC Barcelona, she helped bring the club’s unique footballing and developmental philosophy to young athletes across Australia and New Zealand.
Leanne is also the co-author of Athleisurist, a bi-weekly commentary on the future of sport, and held the presidency of RugbyDAO, where she championed decentralised innovation in fandom. She serves on the Table Tennis New Zealand board and Executive Council of BlockchainNZ, offering governance insights and regulatory direction to New Zealand’s emerging tech sector.
With a track record in strategic road mapping, product innovation, and commercial growth, Leanne’s work is united by a bold vision for sport that is more connected, inclusive, and future-facing.
