Simon Berry
Head of Insights, Gemba
Simon Berry is a strategic insights leader shaping how sport and entertainment organisations connect with fans, make decisions, and grow commercially. As Head of Insights at Gemba, he leads a team of specialists delivering research programs that influence sponsorship, media, and audience strategy across the industry.
With a background that spans both agency and client-side roles, including time at leading wagering operator Entain, Simon brings a valuable dual perspective to the market. He understands the commercial realities on both sides of the table and helps clients navigate complexity with clarity and confidence.
Simon’s work is defined by a sharp focus on outcomes. He transforms data into insight, and insight into impact, guiding rights holders, broadcasters and sponsors to make smarter, fan-first decisions. Based in Melbourne, he collaborates with clients across the region to create strategies that are not only evidence-based, but future-ready.
