James Neary
Head of Customer Trust and Operations - Amused Group
James Neary is responsible for overseeing safer gambling, customer risk, and customer service. With a background in safer gambling across the UK, Ireland, and Australian markets, his work is recognised in the development of safer gambling frameworks focused on customer identification, meaningful intervention, operational governance, and harm minimisation.
His focus centres on laying the foundation for customer protection that balances customer experience, operational delivery, and regulatory expectations. James is a strong advocate for a “safety by design” approach, focusing on implementing proactive and sustainable safer gambling measures within the customer experience. He strives to implement long-term sustainability within wagering operations through strong customer protection frameworks and positive outcomes to build stability, protection and trust within the industry.
Passionate about the future of safer gambling, James believes operational strategy, technology, and meaningful customer engagement play a critical role in delivering safer and practical wagering experiences. He is committed to driving higher standards across the industry and building a genuine culture of customer care beyond minimum compliance obligations.
